date 23rd Oct 2013
Challenge: understanding
audience theory
Starter: 10 minutes:
Starter task: starter challenge: explain these audience terms
Active
Passive
Traditional
Hedonist
Post-modernist
Main
lesson focus:
defining audience – starting with Pete Buckingham article/ new audience
groupings
Activities
1. Analyse the following terms
and discuss until there is genuine understanding
a. Preferred
b. Oppositional
c. Negotiated
d. Two-step flow
e. Distribution processes
& exhibition
(audience powerpoint/theory powerpoint)
Extension/ Improving
grade
Try to explore audience other theories / theorists such as the
hypodermic syringe effect
Homework
Upload learning to your blog in a suitable format
chosen by you title
Add links that are relevant
Assessment & understanding focus covered:
- Media Languages, Forms & Conventions
- Media Institutions Introduction
- Media audiences
- Media representations
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